Branding, website and social strategy for a brand at the intersection of technology, lifestyle and water. Winner of a Latin American Design Award.
Services
A brand built on luxury, movement and storytelling: 12 custom icons turn the technical side of water into a visual language.
A custom Shopify storefront that sells more than water: the hidden benefits of an internationally curated collection, explained through custom tools like the Beadometer™ and water quiz.
Ongoing social balances founder-led content with a stylish, educational feed, and custom podcast-style videos add credibility. With 300+ paid assets created, winning ads scaled above 5X ROI and Sip grew into a strong MRR platform.
“Working with Calo opened our perspective on how far our brand could grow. They understood the essence of our brand and consistently found new ways to elevate our products, storytelling, and overall presence. Their creative approach helped us communicate our vision with greater clarity and sophistication, making them a valuable partner in our growth journey.”
-Christian Olmos, Director of Sales
In partnership with Trenzas, our photo team, we shot lifestyle content in San Pancho, Nayarit. The shoot balanced movement as a core element of water.
Sip is a water education and store powered by water sommelier founders. We created their brand DNA, custom Shopify website, social and campaign strategy and directed their photoshoots.
Water is an under-appreciated, divine substance. Balancing both technically complex information and lifestyle alignment, we created a brand based on luxury, movement and storytelling through their initial product stack. The brand utilizes 12 custom icons, stunning lifestyle photography and custom tools to educate water and its conversion rate.
A custom designed and developed Shopify storefront centers more than just water, the unknown, hidden benefits that their internationally curated product stack offers. With complete custom modules, the page balances e-Comm conversion practices with seamless, minimal design.
Our ongoing social management balances founder-led content and an educational stylish feed balancing information and accessibility. An editorial design centers the essence of water and motion graphic videos follow best platform practices while maintaining subtlety.
Wyatt Shomion
Cesar Andres
Ivonne Garcia-Ulloa
Louis Madrigal
Red
Trenzas
David Gonzalez & Deb Never
