Calo

#Web #Branding #Marketing

Services

Paid Media, Creative Direction, Influencer Management, Seeding Campaign, Strategy

Branding and art direction- water is an under-appreciated divine substance. Balancing both technically complex information and lifestyle alignment, we created a brand based on their logo centered on luxury, movement and storytelling through their initial product stack. The brand utilizes 12 custom icons, stunning lifestyle photography and custom tools like the Beadometer TM to explain the ins-and-outs of every drop.

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SHOPIFY

A custom designed and developed Shopify storefront centers more than just water, the unknown, hidden benefits that their internationally curated product stack offers. With complete custom modules, the page balances e-Comm conversion practices with seamless, minimal design.

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SOCIAL

Our ongoing social management balances founder-led content and an educational stylish feed balancing information and accessibility. An editorial design centers the essence of water and motion graphic videos follow best platform practices while maintaining subtlety.

Sip's brand has been able to grow into a strong MRR platform with over 300 paid assets created. Custom podcast style videos add to the credibility of the brand. The line between sleek and technical is walked perfectly. Winning ads scaled to an above 5X ROI.

https://s3.amazonaws.com/webflow-prod-assets/69a22dd28b69342a4288ba79/69b08d7dd30bbc756a1eee16_Sip%20Video%20Oct%2025%202025%20(1).mp4

https://s3.amazonaws.com/webflow-prod-assets/69a22dd28b69342a4288ba79/69b06f4fd2b174eb57ff313e_Calo%20Reels%20Post%206%20(1).mp4

https://s3.amazonaws.com/webflow-prod-assets/69a22dd28b69342a4288ba79/69b06f48ea9f2b48ba9fdeb3_Calo%20Reels%209x16.mp4

https://s3.amazonaws.com/webflow-prod-assets/69a22dd28b69342a4288ba79/69af3649da8ce7660c5bd18c_UGC%20Video%20Feb%202026%20(1).mp4

https://s3.amazonaws.com/webflow-prod-assets/69a22dd28b69342a4288ba79/69af377b2efb0a37b1870265_Calo%20Video%20Jan%202026.mp4

https://s3.amazonaws.com/webflow-prod-assets/69a22dd28b69342a4288ba79/69af3542a473a0d8bc210a19_Christian%20Video%20Feb%202026.mp4

Outcome

Sip has been able to grow to a strong MRR driven by dynamic campaigns and a strong conversion funnel. As a community has grown, they’ve scaled through events and onboarded key partners in the B2B space. The brand has excelled at elegant storytelling.

Members on the project

Creative Strategy/Wyatt Shomion
Web Design Motion Graphics/Cesar Andres
Brand Designer/Ivonne Garcia-Ulloa
Project Manager/ Louis Madrigal
Logo/ Red

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SIP

SHOPIFY

SOCIAL

Outcome

Members on the project

La Joya Sayulita

HexClad

Senderos Para Todos