OUR OPPORTUNITY

The Mexican Media landscape is increasingly tricky. From a selection of 13 initial partner publications, we aligned with two leaders that balanced CPM’s and brand alignment, Time Magazine’s T Mag and Time Out. Full page ads stood out and QR codes measured unique downloads.

Digital Campaign

Through each publication, we handled a social media takeover featuring reels, stories and carrousels that didn’t just tell Bloomberg Connects impact, but aligned the brand with early adopters in the art community.

Working with influencer Diegeaux, we developed 3 influencer videos centered on storytelling on the Alebrije parade. The videos smashed benchmarks and didn’t just lead to strong follower and app downloads, but fundamentally aligned the campaign with Mexico City’s art community.

Outcome

The campaign was a resounding success. Throughout the activation period, traffic and usage increased by over 10X. The app has seen a strong increase in repeat users and as a result, B2B partnerships with leading museums have increased with over 13 new museums aligning with the program. UGC videos beat organizational benchmarks and led to strong digital growth.