OPPORTUNITY

We developed event collateral and a new website based on the new brand.

Custom Map

A highlight of the web was the custom Mapbox member map. The map showcases their more than 400+ members, areas of service and creates an easy to navigate glossary. Each member has their story clearly highlighted and it's never been easier to see the full scope and scale of the organization.

The new website featured an easy-to-use backend and the streamlining of over 20 years of content. A strong mobile-first design highlights funder and organizational information. Slick micro-interactions keeps a scroll worth scrolling.

The Outcome

NALCAB's website bounce rate is down by 3X and time on site up by over 480%. The brand has been heralded by partners, funders and leadership as a huge step forward for the organization.