Calo

#marketing #campaigns #web

Services

Paid Media, Creative Direction, Web Design, Strategy

NALCAB had a visual identity from over 20 years ago that it had far outgrown. While they had a new brand ready to go, Calo had the role of applying their new identity and defining their presentation. Clear templates and use cases made it straight-forward for their internal team to apply the new identity.

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OPPORTUNITY

We developed event collateral and a new website based on the new brand.

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Custom Map

A highlight of the web was the custom Mapbox member map. The map showcases their more than 400+ members, areas of service and creates an easy to navigate glossary. Each member has their story clearly highlighted and it's never been easier to see the full scope and scale of the organization.

The new website featured an easy-to-use backend and the streamlining of over 20 years of content. A strong mobile-first design highlights funder and organizational information. Slick micro-interactions keeps a scroll worth scrolling.

https://s3.amazonaws.com/webflow-prod-assets/69a22dd28b69342a4288ba79/69b09b5ec3a7b2aafd05b217_Video%20NALCAB%2003.mp4

https://s3.amazonaws.com/webflow-prod-assets/69a22dd28b69342a4288ba79/69b09b4267f282d047205801_Video%20NALCAB%2002.mp4

https://s3.amazonaws.com/webflow-prod-assets/69a22dd28b69342a4288ba79/69b09b27a067d99f3c77621a_Video%20NALCAB%2001.mp4

The Outcome

NALCAB's website bounce rate is down by 3X and time on site up by over 480%. The brand has been heralded by partners, funders and leadership as a huge step forward for the organization.

Members on the project

Creative Strategy/Wyatt Shomion
Web Design/Cesar Andres
Designer/Ivonne Garcia-Ulloa
Project Management/Louis Madrigal

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NALCAB

OPPORTUNITY

Custom Map

The Outcome

Members on the project

UNC

OCSC

Bloomberg Connects