Visual Brand

The creation of a complete visual brand included 6 custom collage illustrations that reflected the variety of the Mexican community that resides in the United States. Each exists as a piece of pride relating work and personal obligations on both sides of the border. A color palette was based off of the Mexican government’s brand guidelines while adding depth and personality.

Verbal Brand

At every turn, the brand was infused with personality, references, empowerment and a sense of pride. Complete verbal brand guidelines led to a mix of homeliness that still allowed us to write strong conversion- based copy.

A custom website was developed to generate conversions, remain heavily user friendly and convert eyes to users. Leveraging our visual and verbal brand, it maintained a staggering 20% landing to download page conversion rate.

Outcome

Finviar was heralded as revolutionary by the Mexican government and cumulated in an unveiling in the central palace. User campaigns quickly scaled onboarding rates and a complete funnel retargeting system guided users through the registration process. The app continues to be a powerful tool for the unbanked.