A strategy that blocks out the noise

Sayulita has gotten, loud. What used to be a spiritual destination has become more of a party. La Joya is an oasis, hidden in the jungle cliffs on the South side of town. A comprehensive campaign less focused on discounts and more focused on unique value props, saying more with peace, the graphic equivalent of a sigh. We coordinated with a photo and media team all around a conversion-driven strategy.

Colateral Capsule

We created a spring and fall collateral capsule featuring 6 different t-shirt designs, custom incense, hats, bags, tanktops, and everything you could possibly need to relax at the beach, be the most stylish in Sayulita or enjoy hot and cold cycles between the plunge pool and steam room.

We developed a separate landing page for holiday bookings that increased reservations by 5X. A custom website for the day pass service has increased revenue and complimentary Meta campaigns created a waitlist of 500 people in one month alone. Video development- We created custom reels focused on pacing as a main differentiator between the wild west of Sayulita and La Joya, gracefully located on the south side of town far away from the hustle and bustle. Videos featured coordinated drone footage, model curation and clear detail to every ocean sound effect, ever piece of text placed.

THE OUTCOME

La Joya has grown by 10,000 followers since starting to run ads. Campaigns caught the eyes of Design Hotels and Forbes for partnership opportunities. Bookings grew by 3X YoY through a mix of evergreen and 6 seasonal campaigns. The hotel has quickly turned from more than a simple destination, to a well-followed wellness destination.